5 Really Good Reasons NOT to Blog

Jul 10, 2013

business closed sign

For everyone who's asked "Do I have to blog?" on my business' site, here are a few of the best excuses not to:

1. I don't know how to blog.

It may have been a long time since those elementary school book reports, but don't worry, no one is going to grade you on grammar and punctuation. It can be something simple and informal; try to keep it somewhat professional and interesting.

2. I don't have any time to blog.

Getting started is always the hardest part of any new endeavor: quitting smoking, going to the gym and blogging. While finding the time (literally and mentally) seems impossible at first, once it becomes part of your routine you won't even miss what you used to be doing when you could have been blogging and promoting your business. And try to keep it regular, shoot for once a week, so when readers like what you have to say, they'll want to check back and see what you'll have next.

3. I don't have anything to write about.

It can't be all that hard to think of any subject matter when you're sitting in front of a machine connected to the internet - where you can type in any word that comes to mind, and you are returned with a hundred million search result topics - times infinity. There must be something out there you could talk about, and depending what topic you typed in your search, you'll have an idea from the number of search engine results how many others out there are interested in the same topic.

4. I tried it once but I didn't notice anything different.

That's like saying I went to the gym once, but didn't lose any weight. One of the best reasons to blog is that it's the perfect way to keep adding fresh and relevant content to your website without major technical modifications; search engines reward you with a better rankings for not having the same-old stale, out-of-date pages. Plus, think about it, if your site never has anything new on it, why would anyone ever come back to it? New customers are great, but regular customers are even better!

5. No one's going to find my blog anyway, let alone read it.

"Why should I blog - If I can't even find my homepage in Google, how will anyone ever get to the blog page?" Remember, search engines are indexing ALL your pages individually, not just as one site. And even better, every blog article you post gets treated as its own page in the search engines; not just as one blog page. That means each and every blog you write has the chance of being found by people who are looking for info on that subject...AND if they like what you have to say, they'll check out the rest of your website...AND if they see that you add new, updated content on a regular basis, they just might keep coming back to see what else you have to offer!

...But, with all these new leads and new customers you have from the FREE advertising you got just for doing a little homework, you may run out out of reasons not to blog!

Tags: Blogging